pepsi is doing a good job with their marketing teams as of late. 'life wtr' is a good example. at first i thought it was something on par with, like, smart water and fiji. it looked very artsy, which is a good way to market itself this late into the decade. all it took was looking at the transparent white font that read pepsico. a google search confirmed it. then there's the new 'bubly' sparkling water. the colors and design are flat and, well, bubly. it's a very cute product that also doesn't appear to be pepesi at first glance, but then the identical bottles as other pepsi drinks and the fine font make it clear it's just another product under that umbrella